I have created mood boards from other genres to see the other conventions, this is a moodboard for indie music, which although is not the genre we are doing, it might be good to take some aspects and apply them to our own music video since a lot of indie music is accoustic.
I have also completed a mood board based on musicians of the 'Pop' genre so that it is a clear contrast between the different genres.
We can also apply Michel Maffesoli's theory to these mood boards too, since both show the similarities between each of the people in that particular 'urban tribe', this is seen since the people in them are dressed similarly, with bright colours and wacky hairstyles for the pop genre, and a rough, anti-system that each person in the indie mood board share. These conventions will help attract an audience by connecting with certain groups who dress and act similarly.
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